Digital Marketing Lead

Social Media Management

• Own and grow Sensiwise AI’s LinkedIn presence – the primary channel for B2B lead generation
• Develop and schedule a consistent social media content calendar 
• Create and manage content across other relevant platforms (X/Twitter, YouTube, Instagram where appropriate)
• Support Leadership Team’s personal LinkedIn thought leadership – drafting posts on AI for startups, FinTech AI, and AI ethics
• Track and grow followers from target segments: FinTech CTOs, SaaS Product Managers, retail Operations Directors, and accelerator Program Directors
• Monitor engagement, respond to comments, and grow an active community around the Sensiwise AI brand

Content Creation & Copywriting

• Write high-quality long-form content: blog posts, case studies, whitepapers, and LinkedIn articles
• Repurpose technical insights from the team into accessible, audience-friendly content
• Produce and publish client case studies per year in collaboration with the delivery team
• Develop SEO-optimised content for website and digital media (e.g. AI Readiness Assessment product page)
• Create email newsletters and campaign copy to nurture prospects and existing clients

Digital Marketing & Analytics

• Manage the Sensiwise AI website (sensiwise.ai) – ensuring content is current, landing pages convert, and SEO is optimised
• Set up and monitor Google Analytics, LinkedIn Analytics, and email platform dashboards
• Produce a fortnightly marketing performance report covering reach, leads generated, conversion metrics, and key insights
• Run paid social experiments (LinkedIn Ads) when budget allows, tracking ROI carefully

Brand & Design

• Maintain brand consistency across all digital touchpoints – social, email, presentations, and web
• Create or coordinate visually appealing graphics, carousels, and infographics using tools like Canva or Adobe
• Assist in producing presentation decks for client pitches and accelerator partnership proposals

Required Qualifications & Experience

Experience

• 2-4 years of experience in B2B marketing, digital marketing, or growth marketing
• Demonstrable experience managing LinkedIn for a B2B brand with measurable follower and engagement growth
• Experience writing professional content for a technical or professional services audience
• Familiarity with the UK startup, SaaS, or Technology ecosystem is a strong advantage

Skills

• Excellent written English – ability to write clearly, persuasively, and in brand voice
• Proficiency with LinkedIn (Company Page management, personal profile ghostwriting, Sales Navigator a plus)
• Hands-on experience with email marketing platforms (Mailchimp, HubSpot, Apollo, Lemlist, or similar)
• Comfortable with Canva or similar tools for creating branded graphics and presentations
• Working knowledge of SEO principles and website content management (WordPress or similar CMS)
• Strong analytical mindset – comfortable reading dashboards and drawing actionable insights
• Highly organised, self-directed, and able to manage multiple projects simultaneously

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent practical experience)
• Any digital marketing certifications (Google, HubSpot, LinkedIn) are a plus but not required

Nice to Have

• Prior experience at or marketing for an AI, tech consulting, or SaaS company
• Understanding of AI concepts and ability to communicate AI topics to non-technical audiences
• Experience marketing to UK or international audiences
• Familiarity with tools like Notion, Slack, or project management platforms
• Experience using CRM tools (HubSpot, Pipedrive, or similar)
• Video content creation or editing experience (Reels, YouTube Shorts)

What We Offer

• A high-autonomy, high-impact role where your work directly shapes company growth
• Direct working relationship with the Founder and leadership team – your ideas will be heard and implemented
• Opportunity to build your expertise in the fast-growing AI consulting space
• Hybrid, flexible working arrangement based in Mathura
• Exposure to UK and international B2B markets
• Clear career growth path as the company scales from 8 to 20+ people over 3 years
• Access to AI tools, training resources, and the wider Sensiwise AI knowledge base

Work Arrangement

This role is based in Mathura, Uttar Pradesh, and operates on a remote/hybrid model. The team is globally distributed, with our UK headquarters in London. You will primarily work independently, coordinating with the Founder and UK-based team via Slack and video calls. Flexibility to overlap with UK working hours (IST afternoon/evening) is required for regular syncs.